Trip to Anheuser Busch !

As a part of Admitted students weekend at Wash U, we had a trip to AB. AB, as the name suggests is German.

It was work of 2 German entrepreneurs (A and B)who had started their business in US around First World War period. After prohibition was removed, they started their work even with greater vigor. Today, they have quite a few beers with them....the main one being Budweiser !

Bud... is a German name. So, to make it more Americanised, they used the symbol of the Eagle :)

Anyways, I got to see the inside of the canning factory (2000 in a minute !) and also the chief of the plant discussed other stuff such as how he handles the union, etc. Now, he also discussed on strategies to get more market share....their market share for 20-27 age group fell from 70% to 45%. This is an interesting figure to know. Also, due to health reasons, older ppl left drinking beer. However, they bought Bud lite...which was introduced with this sole reason.

Anyways, he wanted to regain the market share from Martinis and other tuty-fruity drinks. Hence, the mgmt is now debating over the fact whether they should be just a beer company or get into other liqours as well.

Bee says...they should get into other spirits as well !

Well, I am not such a liqour person...and I prefer wine over any such things. ....despite of the fact that the beer chauvinists say .... "Wine is for Vagina".. whatever !

AB factory tour was something I had asked Bee about...but apparently, she didn't have time for it. With Wash U trip, I got to see more... hence, I think I should be content with the maxim...whatever happens...happens for the good.